1.2.3 strengthens its instore customer relationship with FidMe

1.2.3 strengthens its instore customer relationship with FidMe

The brand 1.2.3 has equipped its staff with tablets, allowing them to offer a personalized welcome to clients in store. They are notified of the clients’ arrival and have access to the brand CRM. This was setting out thanks to FidMe application and deployment of hundreds of Beacon.
Thomas Dessalien, 12.3 Digital Manager (Etam Group), officially presented this collaboration at the MMA Forum 2015 taking place in Paris on December 3th.

forum MMA 2015

On the roundtable « Mobile: the most effective customer loyalty tool to enhance its CRM knowledge and enable its customers » at the MMA forum 2015

Thomas Dessallien, digital manager of 1.2.3

Thomas Dessallien, digital manager of 1.2.3

Instead of developing its own mobile application – with the troubles engaged to reach an audience critical size – 1.2.3 has chosen FidMe application to spread its mobile loyalty program. 20 000 customers had already dematerialized their loyalty card in FidMe, which currently has over 3.9 million accounts created and 650K monthly unique users in France. An ideal application relay!

The balance points and loyalty cards offers 123 Diva are always available in FidMe and are regularly promoted by push to clients, making FidMe a real traffic stimulation tool outlet.

Application FidMe Carte de fidélité 1.2.3

To go even further, 1.2.3 wanted to use FidMe to strengthen the in-store customer relation and maximize the shopping experience of its cardholders. The 1.2.3 staff is now equipped with tablets, with access to the brand CRM program via a dedicated application.

Beacons had been placed in the 130 outlets 1.2.3. They had been set for each customer 1.2.3 FidMe customer to be recognized in store. The arrival of a cardholder client triggers a push notification on staff tablets who can then suggest a truly personalized experience based on the client profile.

Read the press release (in French) 1.2.3 choisit FidMe pour sa fidélité mobile